So here ware trucking through our Big 10 Expansion, running over our introduction and Big 10 history along the way.  Today our focus beams toward why the Big 10 wants to expand.  Like we said yesterday, money is a big part but not the whole pie.  Other slices include the silver bullet of television, the need to grow, scratching the itch that’s been bothering them the past 20 years, channeling baseball’s New York Yankee style of athletic competition, and the dust collecting on their trophy shelves.  Think of money as the crust that keeps the filling in the pie.  It’s alot to handle so we’ll try not to drive you crazy with the reasons.

Continue reading Magnifying the Expansion Part 3: Methods to Their Madness →